India hosted its inaugural men's fashion week on Friday, September 11, 2009, which seemed like a long overdue nod to a growing and lucrative market often overshadowed by women's clothes. Van Huesen India Men's Fashion Week kicked off in the capital New Delhi with hopes to capture the interest of India's millions of young males, many of whom have so far only traded in traditional cotton outfits, shop-bought shirts and trousers. The Men's week is India's first fashion event for men, it showcased 15 shows by 21 designers.As promising as that sounds, the men's fashion week...fell flat on the tall claims it made when a handful domestic buyers seemed to float around on the venue and preferred not to place any orders during the three day long celebration. As for international buyer's take - Indian designers have a long way to go before they make it internationally in men’s wear.
But none of that takes away from the fact that this fashion week for men. was a start ...a step in the right direction. And looking at how dutifully the designers turned up to support this initiative...we can only hope that the Men's fashion week does get its most deserved place in the ever expanding list of the Indian fashion weeks.
