
Tuesday, July 12, 2011
Friday, June 10, 2011
Saturday, May 21, 2011
Feeling lucky.....do ya punk!!?
Saturday, May 14, 2011
Friday, May 13, 2011
Saturday, October 3, 2009
India Men's Fashion Week: high on ideas low on business...??

As promising as that sounds, the men's fashion week...fell flat on the tall claims it made when a handful domestic buyers seemed to float around on the venue and preferred not to place any orders during the three day long celebration. As for international buyer's take - Indian designers have a long way to go before they make it internationally in men’s wear.
But none of that takes away from the fact that this fashion week for men. was a start ...a step in the right direction. And looking at how dutifully the designers turned up to support this initiative...we can only hope that the Men's fashion week does get its most deserved place in the ever expanding list of the Indian fashion weeks.
Wednesday, September 30, 2009
Tuesday, September 29, 2009
A Point to be Made...
Wednesday, September 23, 2009
The World of Men's Fashion...
An article written during my internship with Kimaya - an illustrous fashion house in Mumbai. The article was published on Vouge India online -http://www.vogue.in/blog_detail.aspx?p_id=196&u_id=147
Since ages it has been believed that women have the exclusive rights to fashion and dressing up to look gorgeous. The world of men's fashion has often been overlooked. In the past few decades however, the fashion world has started to wake up to the fact that men don't just want bland grey suits and blue polo shirts. Finally men are getting their due. The very fact that specialist women'swear designers have entered into the male clothing segment is proof enough of the potential of men's wear in the market.
Today Ayamik is an integral part of all Kimaya ventures. This is not to say that the 80:20 ratios don't hold anymore, it is quiet obvious considering women's taste for fashion. Men have however plunged headlong into fashion, and our sales at Ayamik establishes that. Even though the area dedicated to Ayamik in New Delhi, Mumbai, Banglore and Chennai are low, the average sales per square foot are high.
However, it would be impulsive to say that men will ever catch up to women in terms of their interest and dedication to fashion has become as increasingly important component of the fashionindustry as most men seem to be discovering the importance that clothes have in their lives.
After generations of relying on women to shop effectively for them, men's interest in shopping is no longer atrophied. Today fueled by men's style magazines and the increasing focus of designers in catering to the preferences of male customers, the male focus on fashion has been successfully altered. Men are realizing that the clothes that they wear are a major statement on their personalities. Though men's fashion is not as diverse as women's, still the industry has an assortment of trends, appealing and sophisticated for men. We might soon have to revise the saying“it's the man that makes the clothes, not the clothes that make the man”.
A mens fashion week in India is just the beginning, a step in the right direction...there is tremendous scope for mens fashion in India, but we have been neglecting this sector big time as not many designers display their men's collections at their stores and even if they do, it is a sherwani or an achkan range. The choices are very limited, as men's fashion is all about brands and that too you can count on one hand. There are not many big players in the market as of now.
The men's fashion week is an attempt to tap domestic buyers because it is high time we understand the hidden potential this market has. We should leave no stone unturned to make India the ultimate fashion destination.
Speaking of emerging trends this year...having recently attended the Brazil Fashion Week in the month of January, I am of strong belief that Brazil carries the promise of being the next fashion hotspot, churning out fresh ideas and trends. The overall feeling of brazilian fashion is a mix of
influences, forms, shapes, textures and bright colors that come together to create sexy and sassy brazilian way-of-living.
Lastly, on recession affecting the fashion industry, there seems to be a loose tendency for bull markets to be associated with bare knees. A “new nostalgia” is pervading the fashion world.

Today Ayamik is an integral part of all Kimaya ventures. This is not to say that the 80:20 ratios don't hold anymore, it is quiet obvious considering women's taste for fashion. Men have however plunged headlong into fashion, and our sales at Ayamik establishes that. Even though the area dedicated to Ayamik in New Delhi, Mumbai, Banglore and Chennai are low, the average sales per square foot are high.
However, it would be impulsive to say that men will ever catch up to women in terms of their interest and dedication to fashion has become as increasingly important component of the fashionindustry as most men seem to be discovering the importance that clothes have in their lives.
After generations of relying on women to shop effectively for them, men's interest in shopping is no longer atrophied. Today fueled by men's style magazines and the increasing focus of designers in catering to the preferences of male customers, the male focus on fashion has been successfully altered. Men are realizing that the clothes that they wear are a major statement on their personalities. Though men's fashion is not as diverse as women's, still the industry has an assortment of trends, appealing and sophisticated for men. We might soon have to revise the saying“it's the man that makes the clothes, not the clothes that make the man”.
A mens fashion week in India is just the beginning, a step in the right direction...there is tremendous scope for mens fashion in India, but we have been neglecting this sector big time as not many designers display their men's collections at their stores and even if they do, it is a sherwani or an achkan range. The choices are very limited, as men's fashion is all about brands and that too you can count on one hand. There are not many big players in the market as of now.
The men's fashion week is an attempt to tap domestic buyers because it is high time we understand the hidden potential this market has. We should leave no stone unturned to make India the ultimate fashion destination.
Speaking of emerging trends this year...having recently attended the Brazil Fashion Week in the month of January, I am of strong belief that Brazil carries the promise of being the next fashion hotspot, churning out fresh ideas and trends. The overall feeling of brazilian fashion is a mix of
influences, forms, shapes, textures and bright colors that come together to create sexy and sassy brazilian way-of-living.
Lastly, on recession affecting the fashion industry, there seems to be a loose tendency for bull markets to be associated with bare knees. A “new nostalgia” is pervading the fashion world.
The recession has induced a resurgence of seasoned styles. The unfamiliar and envelope-pushing is out. Few risks will be taken; meanwhile, there will be muted palettes aplenty. While the
migration towards styles that feel familiar is logical given the economic climate, classic pieces make more sense because you can wear them again and over again. It's less wasteful.
We are channeling to a more austere sensibility, to pureness of lines centered on cut rather than decoration, the laser geometry of shapes and silhouettes are all maybe signs of a graphic protection linked unconsciously to recession, just like at the end of the '80s.
When times get tough, people want things that are real and lasting. Black is certainly reflective of that. It's what you can bank on, and it's the most elegant color. Value for money is going to be the mantra; customers today want to buy more for less money.
We are channeling to a more austere sensibility, to pureness of lines centered on cut rather than decoration, the laser geometry of shapes and silhouettes are all maybe signs of a graphic protection linked unconsciously to recession, just like at the end of the '80s.
When times get tough, people want things that are real and lasting. Black is certainly reflective of that. It's what you can bank on, and it's the most elegant color. Value for money is going to be the mantra; customers today want to buy more for less money.
Sunday, September 20, 2009
Look through my lens what do you see.....NIFT !!
The beauty and the beast....


The garment on the top predicated the beast concealed within the beauty...while the later puts through with eloquence and fragility a women lost in fond memories...struck by nostalgia.



To hold within....the feelings of a flower!!
Saturday, September 19, 2009

DENIM: fading away...

So how did this utilitarian and unpretentious fabric become the stuff of legends that it is today?Well a part of the answer could be the life and work of a Bavarian-born businessman who made his way to Gold Rush San Francisco more than 150 years ago – Levi Strauss. A brilliant businessman who saw denim for what it was worth even in its days of it being a work fabric. From the 1950s to the present, denim and jeans have been associated with youth, with new ideas,with rebellion, with individuality And with the denims making a smooth entry into the corporate world, it has become a permanent fixture in everyone's wardrobe. Another key factor withdenim is it never goes out of style. In any office, when it is casual Friday, just about everyonewears denim. The other great feature about denim is that just about every colour goes well with denim, and into day's fast-paced environment, anything that's easy is going to be popular.The very fact that during the 1970s, the coming of plaid, polyester, no-wrinkle flares put merelya pause to in denim's continued ascension to global dominion proves its vitality. A closer look shows that denim never really disappeared.."
With all of the new technology making some things obsolete, denim is one thing you can count on.Other new twists on denim are becoming popular. Denim jackets are popular again, with variationsin color, washes badges and rivets. It's a staple for all homes. There will be trends to dress up this fabric, with new colors and patterns, but it will remain a solid seller
Some prefer it dark, while some still prefer light wash denim. Some like it plain classic, some like it ripped. Some prefer it with button down collars, straight collars, and who knows what else. Be it lighter weights and heavier weights. The bottom line is that denim and twill are here to stay.Let's face it-some things are timeless. And there is no end in sight for this comfortable, casual, corporate wear, which entwines within its weaves the dreams, rebellions and individuality ofnumerous generations gone and to come. Then, as now, denim makes our lives easier by makingus comfortable; and gives us a little bit of history every time we put it on..
Some prefer it dark, while some still prefer light wash denim. Some like it plain classic, some like it ripped. Some prefer it with button down collars, straight collars, and who knows what else. Be it lighter weights and heavier weights. The bottom line is that denim and twill are here to stay.Let's face it-some things are timeless. And there is no end in sight for this comfortable, casual, corporate wear, which entwines within its weaves the dreams, rebellions and individuality ofnumerous generations gone and to come. Then, as now, denim makes our lives easier by makingus comfortable; and gives us a little bit of history every time we put it on..
...smells like freshly ground heaven !!
Wednesday, September 16, 2009
Look within....the secret is inside you!
Seeing the world in black n white...
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