Denim is more than just a cotton fabric; it inspires strong opinions within the hearts of historians, designers, teenagers, movie stars, reporters and writers. From the 17th century to the present,denim has been woven, used and discarded; made into upholstery, pants and awnings; found inmuseums, attics, antique stores and archaeological digs; worn as the fabric of hard, honest work and as the expression of angry rebellion.The magazine American Fabrics rightly stated when it said “If we were to use a human term to describe a textile we might say that denim is an honest fabric - substantial, forthright, andunpretentious.So how did this utilitarian and unpretentious fabric become the stuff of legends that it is today?Well a part of the answer could be the life and work of a Bavarian-born businessman who made his way to Gold Rush San Francisco more than 150 years ago – Levi Strauss. A brilliant businessman who saw denim for what it was worth even in its days of it being a work fabric. From the 1950s to the present, denim and jeans have been associated with youth, with new ideas,with rebellion, with individuality And with the denims making a smooth entry into the corporate world, it has become a permanent fixture in everyone's wardrobe. Another key factor withdenim is it never goes out of style. In any office, when it is casual Friday, just about everyonewears denim. The other great feature about denim is that just about every colour goes well with denim, and into day's fast-paced environment, anything that's easy is going to be popular.The very fact that during the 1970s, the coming of plaid, polyester, no-wrinkle flares put merelya pause to in denim's continued ascension to global dominion proves its vitality. A closer look shows that denim never really disappeared.."
With all of the new technology making some things obsolete, denim is one thing you can count on.Other new twists on denim are becoming popular. Denim jackets are popular again, with variationsin color, washes badges and rivets. It's a staple for all homes. There will be trends to dress up this fabric, with new colors and patterns, but it will remain a solid seller
Some prefer it dark, while some still prefer light wash denim. Some like it plain classic, some like it ripped. Some prefer it with button down collars, straight collars, and who knows what else. Be it lighter weights and heavier weights. The bottom line is that denim and twill are here to stay.Let's face it-some things are timeless. And there is no end in sight for this comfortable, casual, corporate wear, which entwines within its weaves the dreams, rebellions and individuality ofnumerous generations gone and to come. Then, as now, denim makes our lives easier by makingus comfortable; and gives us a little bit of history every time we put it on..
Some prefer it dark, while some still prefer light wash denim. Some like it plain classic, some like it ripped. Some prefer it with button down collars, straight collars, and who knows what else. Be it lighter weights and heavier weights. The bottom line is that denim and twill are here to stay.Let's face it-some things are timeless. And there is no end in sight for this comfortable, casual, corporate wear, which entwines within its weaves the dreams, rebellions and individuality ofnumerous generations gone and to come. Then, as now, denim makes our lives easier by makingus comfortable; and gives us a little bit of history every time we put it on..
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